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"So What? How to Communicate What Really Matters to Your Audience"
Mark's mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a S o What Mindset, clients learn to communicate and structure every message according the needs of the listener.
"Each Attendee will receive a copy of Mark's Book..."So What? How to Communicate What Really Matters to Your Audience" " (View Flyer) Date: March 23, 2010 (Download to Outlook) Time: 11:30 am - 1:45 pm Speaker: Mark Magnacca  Mark Magnacca, President of Insight Development Group, Inc. and markmagnacca.com, is a recognized business building coach, keynote speaker and author of "So What? How to Communicate What Really Matters to Your Audience" and "The Product is You."
Insight Development Group specializes in training clients to create crisp, concise and compelling reasons to set themselves apart from their competitors. By creating a personal brand and effectively articulating their value proposition, clients of Insight Development Group gain a huge competitive advantage and accelerate the sales process.
Mark has worked with a wide range of sales teams from companies including:
Pacific Life, EMC, Merrill Lynch, Staples, Principal Financial Group, Pioneer and Smith Barney
Mark's programs have also been featured in both print and television media including:
The New York Times, USA Today, The Wall Street Journal, Registered Rep, and Financial Planning. As an active participant in The Strategic Coach Master's Program, Mark continues to improve his own effectiveness and is constantly on the lookout for the latest ideas that help sales teams create and communicate value. He is a graduate of Babson College where he majored in finance, investments and communication. He resides on Cape Cod (Massachusetts) with his wife Kristen and two children.  DO YOU PASS THE SO WHAT TEST? JOIN US FOR A DYNAMIC PROGRAM TO DESIGNED TO HELP YOU ANSWER THE ONE QUESTION THAT EVERYONE CARE ABOUT. "IT'S TOUGH, BUT TRUE - THE PEOPLE YOU ARE TRYING TO COMMUNICATE WITH, SELL TO, OR CONVINCE DON'T REALLY CARE ABOUT YOU. NOR DO THEY CARE WHAT YOU'RE OFFERING THEM - UNTIL THEY UNDERSTAND EXACTLY HOW IT WILL BENEFIT THEM. IN THIS PRESENTATION, YOU WILL LEARN HOW TO ANSWER THE "SO WHAT?" QUESTION BRILLIANTLY EVERY TIME - NO MATTER WHO'S ASKING IT OR WHAT YOU ARE TRYING TO ACHIEVE.” VISIT WWW.SOWHATBOOK.COM TO WATCH A BRIEF 3-MINUTE INTERVIEW OF MARK MAGNACCA DISCUSSING SO WHAT ON FOX TV.
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